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Kia Motors America announced Monday an incredibly affordable price for its new 2012 KIA Rio.
Kia’s 2012 Rio 5-door is available in three different trims to give the customer options. The Rio comes in the LX, EX and SX models. The starting sticker price for the Rio 5 door is $13,600 MSRP. Kia Motors also is offering their Rio 5-door A/T starting at $14,700. Kia’s top-of-the-line, sporty SX trim sticker price starts under $18,000. Rio 5-door has been critically acclaimed for several components. The car’s exterior and interior styling are beautiful and the car has class-leading horsepower and fuel economy. The GDI engine provides impressive power and fuel efficiency.

 The new 2012 Rio 5 door also comes a bit better equipped than the previous generation car. Safety features are important and the Rio offers Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM).
The all-new Rio is the first vehicle to offer ISG technology outside of the hybrid and luxury segments. The car will automatically restart when the driver releases the brake pedal.

The new subcompact hatchback is offered in three trim levels (LX, EX and SX) with the basic model offering standard air conditioning, electric power steering, an audio system with USB and SiriusXM satellite radio, plus several safety features, including Electronic Stability Control (ESC), ABS, Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM).

The gasoline unit delivers an output of 138HP returning 30mpg city and 40 mpg highway.
Unveiled earlier this year at the 2011 New York International Auto Show, the 2012 Rio 5-door offers critically acclaimed exterior and interior styling along with class-leading horsepower and fuel economy. With the ISG technology the 2012 Rio will offer consumers an impressive and fuel-sipping 31/40 mpg.

Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kias model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

- Class-leading horsepower claims based on comparisons to 2011 and available 2012 competitors as of September 2011.

- Class-leading fuel economy claims for highway based on comparisons to 2011 and available 2012 competitors as of September 2011. EPA fuel economy estimates 30 mpg/city and 40 mpg/hwy for 2012 Rio 5-door. Actual mileage may vary.

- Starting price is manufacturers suggested retail price (MSRP) for lowest trim level. MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges.

- Class-leading fuel economy claims for highway based on comparisons to 2011 and available 2012 competitors as of September 2011. EPA fuel economy estimates 30 mpg/city and 40 mpg/hwy for 2012 Rio 5-door.

Drivers Wayne Gerdes and Chris Bernius successfully piloted a factory-standard 2011 Kia Optima Hybrid sedan through a 12,712 km route across America and achieved an average fuel consumption of 3.64 L/100 km, beating the cars official EPA highway fuel consumption figure by 61.37 per cent.

At the end of their journey the American team had set a new record for fuel economy with 64.55 mpg. The American team used hypermiling techniques, as did the Australian team. Hypermiling is a common tactic used by hybrid and electric vehicle drivers.

The American team did use a hybrid vehicle to set the record, a 2011 Kia Optima Hybrid; while the Austrian team used a Chevy Cruze Eco in their record attempt. The Eco is not a hybrid or electric vehicle—the Eco runs off gasoline. As for the vehicles themselves, the 2011 Kia Optima Hybrid is estimated to get a solid 40 mpg on the highway while the EPA puts an automatic Chevy Cruze Eco at 37 mpg highway and a manual Chevy Cruze Eco at 42 mpg highway.

Travelling through 48 US states over 14 days, the Kia Optima Hybrid logged a 12,712 kilometre journey and achieved a Guinness-confirmed fuel consumption average of just 3.64 l/100km - besting its EPA-approved figures by 61 percent.

"While travelling across the United States the Kia Optima Hybrid experienced temperatures ranging from more than 47 degrees celsius to less than freezing point. The record set is officially titled "Lowest fuel consumption driving through all 48 contiguous US states in a gasoline hybrid car," which is a new category created by Guinness World Records.